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Getting Crystal Clear About What You Offer

If you’re like most entrepreneurs, you’re really good at numerous things. This is a double edged-sword. How do you tell potential clients how wonderful you are and all the ways you can help them without giving them a litany of your talents that leaves them completely...

What Business Are You Really In?

What business are you really in? The answer to this question is probably NOT what you’re thinking. No matter what your business is, you are in the business of attracting clients. Period. If you don’t have clients, you don’t have profits and then you...

Do You Have What it Takes?

If I asked you “Do you have what it takes to succeed?” What would you say? Now, I’m not talking about having money. I’m not talking about having great products or services. I’m not talking about having published books I’m not even talking about having the right...